Player Management International Media Release
Daytona Beach, FL (February 15, 2008) – Entering their 8th year of involvement as a team sponsor in NASCAR’s No. 2 racing series, GEICO has achieved great success, including Mike Wallace’s last-lap win at Daytona on July 2, 2004.
On February 16, 2008, GEICO will reach another plateau of success, as they launch geicogarage.com, a web site that is one of the most innovative, interactive sites in all of auto racing. An encore of sorts to their site, cavemanscrib.com, geicogarage.com will take race fans inside the world of GEICO Racing and provide an in-depth, interactive look at the world of the #7 GEICO Racing team.
Upon entering the site, race fans will join GEICO driver Mike Wallace, third cousin once removed Lauren Wallace, and the GEICO racing team. Race fans can rev up the No. 7 car engine, get a V.I.P tour of the hauler, or test their racing IQ at the race shop. They will get up close and personal with the GEICO team as they prep for race day with an insider's look at the crew, gear andspecial guests of the GEICO garage.
‘Special guests’ is an understatement when referring to geicogarage.com’s star-studded roster.
Alongside the obvious stars of the site, Mike and Lauren Wallace, the site will also feature world-class racers from different disciplines.
Chrissy Wallace, a rising star in stock car racing and the daughter of Mike Wallace, will be featured side by side with her dad on the site, while racing stars Max Papis, Paul Tracy and Christian Fittipaldi will provide solid representation of the open-wheel ranks. Sports car racing sensation and television personality, Tommy Kendall, will round out this all-star cast of drivers.
This weekend, as Mike Wallace and the No. 7 GEICO Racing team hit the track in Daytona in an attempt to duplicate the success they experienced in 2004, geicogarage.com will go ‘live’ and make an impact all its own.
Mark down February 16, 2008, on your calendar and make sure to visit the most innovative web site in auto racing. Do not miss this opportunity to get a realistic, up-close look at the GEICO Racing team and what goes on behind the scenes of the No. 7 GEICO Camry.